If those sites use WordPress, I think its safe to say you’re choosing the right blogging platform.
Using the username and password you created when you set up your account, you should see your dashboard when you log in. From there, click on Create Website.
That will take you to a page where you can choose your blogging platform. At the top underneath “Build your site with WordPress,” click Get Started.
This next screen is very important. You’ll see the link to your WordPress login page, your username, and your password.
Write these down or copy them over into LastPass so you don’t lost them. Once that’s done, make sure to copy your password (you’ll need it on the next screen) and click Go to WordPress.
The next screen is your login page where you’ll use the username and password you just copied to log in to your site.
When you log in, the first thing you’ll see is your dashboard. Before you start setting up your blog, you’ll probably want to change your password to something you can remember. Hover over Users on the left side menu and select All Users.
Here, you can add new user accounts (if you want an account named something other than “admin”), but for now you can just update your current profile. Hover over the user name and click Edit.
Then scroll down to the “Nickname” field. Add whatever name you want to appear publicly on your website here.
Scroll down a little further and click Set New Password. Choose something secure, but something you can easily remember. And don’t forget to update it in your notebook and LastPass. Once you’re finished, hit the Update Profile button to save your changes.
Almost finished. Scroll back up to the name section and find Display name publicly as. Click the dropdown to the right to choose the Nickname you set as your public author name.
Then scroll down and save your changes.
If you get logged out, you can sign back in to your WordPress site any time without going through HostGator. Just go to http://YOURWEBSITENAME.com/wp-admin/
Now that your site is all set up, it’s time to make it look nice (or at least good enough for now).
3. Design your blog.
WordPress themes allow you to design your blog without any coding or real technical knowledge. You can choose from one of WordPress’s free themes or upgrade to a paid theme.
For free themes, go to Appearance > Themes. Here you’ll find the standard themes that come with your account. If you see one you like, click Activate to apply it to your blog or Live Preview to see what it would look like on your site.
If you don’t see anything you like, click on WordPress.org Themes at the top of your screen to view more free theme options.
Free WordPress themes are a great option for new bloggers. However, they come with a few drawbacks:
- Limited (or no) developer support
- Lack features and functionality
- No warranty (if something goes wrong or breaks, you’re on your own)
Paid WordPress themes often come with all of those features, plus the added benefit that you can customize your site and make it look exactly how you want it.
We’ve used and recommend StudioPress themes for beginner bloggers. All of StudioPress’s themes are search engine optimized, mobile responsive, and come with unlimited updates and one year of unlimited support. So if you have trouble customizing your theme, you can reach out to the StudioPress team and they’ll walk you through everything.
You can check out StudioPress’s Genesis themes here. When you find one you like, hover over the theme and click See Details and Pricing. (I’m going to use the Altitude Pro theme for this tutorial since it’s one we’ve already purcahsed.)
On the theme page, choose Buy Theme + Framework Package and check out.
The checkout page will prompt you to create an account by entering an email and password. Once you pay, you’ll automatically be logged in to your account.
As soon as you log in to your account, you’ll see your themes. Click the blue button next to your theme to download it. Save the file to your desktop or somewhere you can easily find it. (You can delete it from your computer after you upload your theme to WordPress.)
For the next step, go back to your WordPress account. Under Appearance > Themes, at the top of your screen, click Upload Theme.
On the dropdown that appears, click Choose File.
Find where you saved your theme on your computer and select Open. (If you can’t find it, look in your downloads folder.)
Then click Install Now to upload your theme.
Once your theme is uploaded, click Activate.
This will take you back to your themes page where you can see that the Genesis Framework is now active. Follow the exact same process to install your child theme (in this case, we’re using Altitude Pro). Download from StudioPress, upload to WordPress, and activate.
Once both themes are active and you’re back on your themes page, hover over your child theme and click Customize.
From this page, you can view your site live while making changes to things like your site colors, menu, and other theme settings. Hit Publish at the top of the left menu to save any changes you make.
We’re not going to walk through customizing your theme in this tutorial because every theme is different. However, StudioPress themes are widely used, and there are many resources available for each theme.
StudioPress also includes setup instructions. In your account, you can click on the gray button (next to the blue button you used to download your theme earlier) to read their guide. You can also just search for “studiopress [YOUR THEME NAME] tutorial” on YouTube or Google and find videos on how to customize every element of your site.
Speaking from experience, it’s easy to get into the weeds on the design of your new site. However, you really don’t need to customize that much at this point. Change your site colors and poke around in the theme settings for a few to familiarize yourself with everything.
Then move on to the next step.
4. Optimize your blog.
Plugins add new functionality to your website, like the ability to create a contact form or back up your website with the click of a button. With the thousands of plugins available, it’s easy to get lost in the mix. But as a new blogger, you don’t need every plugin out there.
Start with these five free plugins and tools to help get your content seen, shared, and start building an audience.
1. Set up your email, use it to create a Google account, and set up Google Search Console.
Google Search Console isn’t a plugin. It’s a free tool from Google that allows you to see how your site is performing in search results, what other sites are linking to yours, and what keywords your content ranks for. This is important information to have to improve your search engine optimization (SEO) and get your content in front of more people.
The tutorial below includes how to set up an email account with your domain in it using HostGator (if that’s your chosen hosting provider), how to use your new email to create a Google account, and how to use your new Google account to set up Search Console.
2. Connect Google Analytics with the MonsterInsights plugin.
Search Console is all about your site’s SEO, while Google Analytics is about your audience. You’l use this tool to track who’s coming to your site (demographics), how long they’re reading your content, which blog posts are the most popular (pageviews), and how many pages users visit when they come to your site.
This information can help you better understand your readers and improve your content. The tutorial below shows how to set up your Google Analytics account and connect it to your site using the MonsterInsights plugin for WordPress.
3. Optimize your content with Yoast SEO.
Now that you can ready your SEO data with Search Console and Analytics, the next step is to optimize your content so it appears in search results. Yoast provides a checklist of items for each blog post, like making sure you have keywords in prominent places (titles and headings), include internal and external link, and write compelling meta description. You can also use Yoast to create a sitemap for your blog.
Here’s how to set up Yoast for your site:
4. Make your content shareable with Grow by Mediavine.
The most important (and often most challenging) part of monetizing a blog is actually getting your content in font of people. That’s why you want to make it as easy as possible for readers to share your content with others.
The Grow plugin adds sharing icons to your site so that users can share to Facebook, Pinterest, LinkedIn, and other social media platforms in just a couple of clicks. Watch the tutorial below to set up the free Grow plugin for your new blog.
5. Increase your site speed using ShortPixel.
Websites today load at lightning speed. We’ve become so conditioned to this quick delivery of information that if your site doesn’t keep up, users are more likely to leave. Image files can have a huge tax on your site’s load time. But with the free ShortPixel plugin, images are automatically compressed when uploaded, meaning smaller file size and a speedier website.
5. Write your first blog post.
Once your blog is set up, we can finally get to the exciting part (and the part that makes you money): writing and publishing content.
The difference between starting a blog as a hobby and starting one to make money is that you can’t just write about whatever you want or think or feel. You have to be intentional about the topics you choose, how you structure your articles, and optimizing your content for traffic and conversions.
But before you even put fingers to keyboard, you need to figure out how you plan to make money.
Decide on a monetization strategy.
If your goal with starting a blog is to make money, then each article you publish should have a purpose. For example:
- Selling your own products
- Advertising for other companies (i.e. display ads)
- Sending readers to affiliate products (i.e. companies you work with that pay you money for sending them new customers)
- Capturing easy organic traffic to get their attention and send them to a monetized article.
If you don’t have a strategy behind an article, then what happens if it blows up or goes viral on Pinterest and you get a ton of traffic? You may gain some new email subscribers or readers, but your bank account won’t notice the difference.
One of the easiest ways to make money blogging as a beginner is through affiliate marketing, and the one we recommend starting with. As an affiliate marketer, you’re the middleman between companies and their potential customers. Your goal is to match a company’s products and services with people who could benefit from them.
You can find relevant products in services in your niche by signing up for affiliate networks. These networks offer programs from many different companies in the same place so you don’t have to sign up for them individually. (Oftentimes the program is only offered through a network, so you couldn’t sign up for it individually if you wanted to.)
If you already have some tools in your niche that you use and love, then you can Google “[product name] affiliate program” to find out if they work with affiliates.
If your goal is to eventually create your own products, affiliate marketing can help you determine what types of products and services sell the best among your audience.
Sign up for a few affiliate programs in your niche, ideally for products you use, like, and would recommend to others. Starting with monetization in mind, you can use your affiliate programs to determine what articles you write first.
Choose a topic idea.
Now that you’re signed up for some affiliate programs, the next step is to brainstorm a list of article topics.
Some of the best affiliate-focused types of articles are:
- How to/instructional (that’s what the article you’re reading is)
- Listicle (e.g. top 10 best ____)
- Reviews, comparisons, and alternatives
Take a minute to brainstorm some article ideas based on the affiliates you’ve come up with.
Once you have a list of 5-10 blog post ideas, keyword research will help you identify any low-hanging fruit — i.e. keywords with decent search volume and low competition that you might be able to rank for relatively quickly.
Let’s say your blog is about losing weight from home and you’re now an affiliate for some companies that offer home gym equipment. One of the ideas on your brainstorming list might be “best home workout equipment.”
Using KWFinder, you can find the monthly search volume for this term is high at 21,600, but the difficulty level of 39 is also higher than what a new blog can probably rank for.
Note: KWFinder is a paid tool with plans starting at $49/month ($359/year if paid annually). They offer a free 10-day trial for new users.
You want to find similar keywords that are relevant for your audience but that your site might actually be able to rank for in a short period of time. So click on the Keyword Difficulty (KD) column to sort from lowest to highest difficulty.
Here we can see that the term “best home exercise equipment for weight loss” has good search volume (over 1,000/month) and a low difficulty score of 15, making it a great candidate for your new blog.
This would fall under the listicle category of the types of articles we looked at above. Once you’ve written this piece, you can expand your affiliate content by publishing:
- An in-depth review on each item in your listicle
- Comparisons of some of the popular types of home workout equipment
- An article on how to lose weight at home (of course linking to your “best home workout equipment”)
Outline and write your first blog post.
It may not seem necessary at first, but outlining your article before writing is crucial. It’ll help you:
- Write faster because you don’t have to stop to research every section.
- Understand search intent for your keyword so you include all the information your reader wants and needs.
- Organize your article in a way that makes sense rather than rambling and jumping around.
You can create your outline in a Google Doc or directly in your WordPress draft. I prefer to create mine in WordPress so once you’re finished researching and taking notes, all you have to do is fill it in with your content.
In your WordPress Dashboard, navigate to Posts > Add new.
Here you can do a brain dump and collect all your research in one place. I like to do a rough outline with a bulleted list, then go back and add my notes and research under each header to guide me as I write.
After you finish writing, you’re almost ready to hit publish.
Polish and publish your article.
The last step before publishing your article is to fine-tune your content. I highly recommend creating a blog post checklist to use for each article. This will help keep your content consistent and make publishing easier and faster. A few items to consider for your checklist:
- Ensure keywords are used throughout the article (headers and body). (This will help improve your blog SEO and get your content seen by more people.
- Add affiliate links.
- Insert a featured photo and high-quality images throughout.
- Make and add social media graphics.
- Schedule social media posts.
And that’s it! Once you’ve marked all the items off your checklist, you can publish your new article and start driving traffic to it.
4 Tips for New Bloggers
If you decide that the pros of blogging outweigh the cons and you’re ready to start your blog, here are a few tips to keep in mind as a new blogger.
1. Research your audience.
Everything becomes easier when you research your audience. The better you know your audience — their problems, fears, questions, desires — the better you can help solve their problems. And when you’re blogging to make money, it’s all about finding and helping your ideal reader.
Join Facebook groups, read subreddits and Quora questions in your niche, and if possible, schedule phone calls with people who fit your ideal reader description to find out what they’re struggling with and what types of resources they’re interested in. This will give you a backlog of content topics as well as ideas for your own products or services.
2. Focus on traffic in the beginning.
Many new bloggers think they need to wait until they have a certain number of articles published before they even begin thinking about traffic. Not if you plan to make money.
In order to make money, you need people coming to your site. Whether you have ten articles or five or even just one, it’s never too early to start growing your blog traffic. The sooner you do, the sooner you’ll get feedback on your content and learn what works and what doesn’t.
3. Write with personality.
No matter what niche you choose, chances are there’s someone out there who’s written about your topic before. Maybe even lots of people.
That doesn’t mean you shouldn’t start a blog on that topic or that you can’t make money. What it means is that you need to find some way to stand out. One of the easiest ways to do that is to infuse your personality into your writing.
Writing with personality will make your content more relatable, engaging, and help build trust with your readers. You’ll develop your writing style the more you write and publish content.
4. Let go of perfectionism.
Perhaps the most important tip I could give any blogger is to stop waiting until something is “perfect” to move forward. Your content will probably suck in the beginning. That’s the point.
If you wait to get every article perfect before you publish it, you deprive yourself of the opportunity for learning and growth. You can always go back and make changes later. Done gets results. Perfectionism creates paralysis.